Shoprite Group has introduced its Usave brand to Nigeria, with its first store now open at the Maryland Mall.
Usave combines the convenience of location with consistently low prices to attract customers who are serious about saving and who do not need the expensive frills and spills of regular supermarkets.
Shoprite Usave is simple philosophy. When we save, Usave is backed by an innovative strategy of small format stores offering a limited range of basic foods at every day low prices. Usave removes the cost of packing and pricing from the value chain, enabling it to consistently deliver top brands at affordable prices.
Explaining the format to journalists, Olaniyi Ajiteru, the branch manager of Shoprite Usave Maryland mall, said, “through bulk buying directly from the manufacturers, Usave has managed to drop its prices even more.
This saving is passed directly on to the customer, and as a result, they are able to get bulk value without necessarily having to buy in bulk,” Ajiteru said.
As news of the Shoprite Usave store opening spreads across the community, visitors as well as residents, thronged to the store in numbers, as they could not wait to start saving money on their preferred products.
The Maryland Mall, located in the Maryland suburb of Ikeja, the capital of Lagos, was identified as the best location to introduce the Usave concept to rejuvenate the retail shopping experience in the area, which began in the 80’s.
The success of the Shoprite Usave store will herald the establishment of more across the states of the federation, industry players say.
CHINWE AGBEZE
