Marketing advisory and Research Company, Redwood Consulting Limited has launched into the market Pathfinda, a professional e-coaching solution that will help people settle back into life after an unplanned loss of job and its challenges.

Hannah Oyebanjo, chairman, Pathfinda Consulting Ltd says the e-coaching solution offers affected businesses and individuals alike ‘a better way’ to cope with these current realities’.

Oyebanjo while speaking at the launch of the Pathfinda observes that the results of the global pandemic have left a lot of businesses and individuals grappling for survival.

Read also: Old Mutual Nigeria empowers SME’s on risks management for business growth

According to her, “On the one hand, businesses have had to make tough decisions including downsizing, cutting down salaries etc to survive while individuals have to find alternatives like a new job, a side business and what have you.

Pathfinda is a professional e-coaching solution that helps people settle back into life after an unplanned loss of job by maintaining the right frame of mind so that they can develop new life ideas to generate income and keep life going. Our message is that the employer needs to show empathy while the employee needs a skill upgrade or an entrepreneurial push.

It is designed as the solution to help employers manage the disengagement process with minimal negative impact as well as meet the need of laidoff employees to continue life with minimal disruption by helping them take risky steps including entrepreneurship or starting a business, change career path, take care of themselves so, they can re-enter the employment market with even greater skillset than they left with, increasing their chances of landing better jobs or sustaining a business.

In her comment, Funmi Babington-ashaye, managing director, Risk Analyst Insurance Brokers Limited, says “For businesses, how do you make these coping decisions whilst showing empathy, and, how do affect individuals reposition themselves for success?”

Lolu Akinwunmi, group managing director, Prima Garnet, Lagos, lauded Hannah Oyebanjo on her doggedness despite the limitations of the current economic situation due to the Covid -19 pandemic for birthing a fresh opportunity and a solution to pressing issues; and being bold enough to share it with many people.

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