QNET spurs Nigerian entrepreneurs to tap global $9trn e-commerce market

Determined to create a platform for Nigerian entrepreneurs to tap into the global e-commerce market valued at over $9.09 trillion, QNET Limited has announced a major partnership with Transblue Limited that would see the latter becoming QNET’s lead market partner in Nigeria.

Speaking at the unveiling of the partnership in Lagos, Biram Fall, regional general manager of sub-Saharan Africa for QNET, said the entry of QNET in Nigeria is in line with the government of Nigeria’s vision to partner with the private sector to drive economic recovery and transformative growth.

Fall said that QNET intends to play its part by boosting entrepreneurship in Nigeria through its well-established global e-commerce and direct selling ecosystems.

According to Fall, the partnership will leverage on Transblues’ robust market presence and local expertise to enhance customer service, provide training to independent representatives, and facilitate faster access to QNET products, among others.

“QNET provides high-quality products and services as well as an opportunity for Independent Representatives (IRs) to build a sales business by promoting these products. This effectively enables IRs to retain the freedom to run a business on their own terms, with the full support of a cutting-edge e-commerce ecosystem, efficient logistics and market-leading customer service,” Fall said.

He further said that partnership forms a key pillar of the company’s business model.

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Abiodun Akeem Ajisafe, managing director of Transblue limited, said the company is excited to embark on this journey with QNET, adding that the mutual strength of both companies will help bring Nigerians a unique opportunity to generate additional income.

“Not only does this partnership provide access to unique, high-quality products, it also provides a business model that has been tested globally, and that is locally supported,” he said.

Transblue has been at the forefront of providing businesses with freight support, advisory services and end-to-end compliance management services that expand product accessibility across Nigeria.

The e-commerce and direct selling sectors have grown exponentially over the last few years, lifting millions of Nigerians and Africans out of poverty. The global e-commerce market was valued at $ 9.09 trillion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 14.7 percent from 2020 to 2027.

Direct selling, which is a retail channel used by top global brands and smaller, entrepreneurial companies to market products and services to consumers, also continues to grow, with total retail sales amounting to $179.3 billion in 2020 globally (WFDSA Latest Report)

To mark the launch, QNET and Transblue embarked on a maiden Corporate Social Responsibility call to the Bab Es Salaam Orphanage in Ikeja, Nigeria, where the partners donated several items to the children.