Purple introduces e-commerce site, new lifestyle brands

Further to its creation of lifestyle experiences, Purple Group has concluded arrangements to launch purple.shop, an e-commerce site.

purple.shop is a full-service e-commerce platform that leverages Group’s retail base online and helps the stores and businesses in its centres reach more customers through online channels.

It provides more than just retail, but also marketing elements and real-time analytics to enable growth for businesses. It is the first of its kind extension of a physical mall to a digital platform.

purple.shop will be launched alongside purpletv, an online media content channel dedicated to promoting all Purple’s brands and partners (clients).

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Contents generated and featured on the platform will be a combination of lifestyle, news, and entertainment to suit the nature of businesses present in the centres and the interests of the target audience across all Purple products.

Purple Group will premiere the purple commercial and have performing acts such as Joeboy and other A-list artists. There will also be free tickets to shop online at a discounted price exclusive to the first 1000 people to sign up.

Formerly known as Purple Capital Partners, Purple Group, which recently won the ‘BusinessDay Property Development Company of the Year 2020’ award, is an ecosystem of brands focused on creating best-in-class lifestyle experiences for our consumers through our principal investments in superior mixed-use facilities and services.

The group’s lifestyle services span through real estate, retail, e-commerce, media, and advertising, entertainment, and family fun, financial services amongst others; all focused on driving our mission to create lifestyle experiences for our consumers with convenience, affordability, and finesse. Its lifestyle portfolio of developments includes purplemaryland, purplelekki, and purplenano.

Hope Moses-Ashike

Hope Moses-Ashike is an Associate Editor, Banking and Finance, with more than a decade of experience reporting on Nigeria’s financial system and broader economy. She closely tracks market movements, monetary policy decisions, company disclosures, regulatory actions, economic indicators, and global developments, and interprets what they mean for businesses, investors, policymakers, and households. Her reporting helps readers understand complex issues such as inflation trends, foreign exchange market dynamics, interest rate decisions, bank performance, and investment risks. She also covers major international events and periodically travels to Washington, D.C., to report on the World Bank/IMF Spring and Annual Meetings. Her dedication to financial journalism has earned her multiple recognitions and invitations to high-level professional development programmes. She is an alumna of the International Visitors Leadership Programme (IVLP) in the United States and holds an Advanced Financial Journalism Certificate from the Press Association Training in London, UK. Her other notable achievements include completing the Lagos Business School CMC Programme, the Bloomberg Media Africa Initiative Programme, and a Master Class in Journalism at Rhodes University in South Africa.