Promasidor Nigeria to boost expansion with over N8bn

Promasidor Nigeria Limited, makers of Cowbell, Onga, Toptea and Loya Milk, has concluded arrangements with International Finance Corporation (IFC), a member of the World Bank Group, to inject a $25 million loan (over N8billion) into its production with a view to increasing efficiency and producing more products for the benefit of the Nigerian populace.

Olivier Thiry, managing director, Promasidor Nigeria Limited (PNL), explained that the capital injection would be used to support purchases of new machinery that will enable PNL to increase efficiency, expand production and develop new products, leading to greater availability of nutritious food products in Nigeria at competitive prices.

His words: “This is a very competitive market for food products. We expect that this investment will help us optimise production costs, enabling us to reach and nourish more consumers with our affordable range of quality products. We will also target our portfolio extension by gradual integration of more locally sourced raw materials from producers in Nigeria and widening our network of distributors.”
According to him, the investment became necessary in view of the numerous business opportunities in the Nigerian market.
He disclosed that Promasidor Nigeria is currently faced with production limitations, as it could not produce enough quantity of its nutritious products to service the demand of consumers from different parts of the country.

Meanwhile, Mary-Jean Moyo, IFC head of manufacturing, agribusiness and services for sub-Saharan Africa said, “Agribusiness is Nigeria’s largest employer. Increasing investment in food-processing companies like PNL will help diversify Nigeria’s economy and improve nutrition by expanding the supply of affordable food.”
IFC said it invests in Agribusiness to enhance productivity with the goals of greater food security, higher rural incomes, and improving environmental and social sustainability. Today, it added, the average African farm performs at just 40 percent of potential. The organisation said by 2030, Africa’s agriculture and agribusiness market is expected to triple in value to reach $1 trillion. Africa needs more than $10 billion in new investment annually to achieve this aspired expansion of output.