Pre-Diagnosis International appoints Seun Egbewunmi as CEO

One of Africa’s grassroots-focused basic healthcare provider, Pre-Diagnosis International (PDI), has appointed Seun Egbewunmi, as its new Chief Executive Officer.

A statement issued to the media by the organisation’s Group Chairman, Elliott Scott Omose said that Egbewunmi’s appointment came in order to drive and inject new vitality into the vision of delivering healthcare to the vulnerable population in Nigeria under the basic available and affordable public healthcare mantra.

Seun Egbewunmi, as a professional medical doctor with extensive certification and experience in business, commercial strategy and operations management, graduated from the University of Lagos.

The new CEO is also an alumnus of the Plymouth Marjon University (UK), with various managerial certifications from Lagos Business School, the Metropolitan School of Business and Management (UK) and the International Business Institute (Berlin-Germany). He also parades multi-sector business leadership and management experience, including heading and managing extensive multinational healthcare businesses across West and central Africa.

Established over a decade ago, Pre-Diagnosis International (PDI) is Nigeria’s first fully non-profit, non-governmental organisation with a mandate to offer Nigerians and Africans unrestrained access to healthcare via emerging mass market based technologies.

In 2020, it launched the PDI Alternative Basic Primary Healthcare Model with the mantra Reach, Rescue and Fortify. Since then, it has single-handedly financed several sustainable health projects targeted at vulnerable Nigerians and Africans in general, with the objective of providing basic health support to two-million Nigerians annually and fifty-million Africans.

With its hybrid basic public health model, it combines E-Clinic, Mobile Clinic and Walk-in Clinic offerings under a single platform for effective delivery of Universal Health Coverage plans to vulnerable populations across the African countries where it has established footprints.

BusinessDay reports that through PDI’s Community Blood Pressure Advocacy (COBPA) initiative that was set up specifically to leverage the average Nigerian to sensitize their rural communities on the dangers of High Blood Pressure through which the sudden death and sudden slump syndrome owing to unmanaged Blood Pressure can be arrested without delay, it has been able to reach, rescue and manage the BP health of 500,000 Nigerians BP patients yearly free of charge.

According to Omose, with the increase of footprints of the organisation across East, West and Central Africa, there was a growing need to continually retool and redesign operations and service delivery machinery across countries in line with best international practices that preserve the core of the PDI founding mission.

He said; “PDI is relentlessly pushing to remain Africa’s most innovative, not-for-business public healthcare services provider with an unwavering focus on helping to deliver the United Nation’s 2030 Millennium Development Goals Agenda on Access to Public healthcare by the vulnerable populations. And we have been doing this without losing sight of our proudly Nigerian origin and foundational vision.

“As a brand conceived and birthed in Nigeria with the mission to drive public healthcare accessibility across the African continent, PDI continues to see Nigeria as an important pillar of its growth and development which is why the appointment of a new CEO for our Nigerian business is a great strategic step in our developmental journey.

“Through another of its initiatives, the PDI Doctor-To-Patient-Consultation-On-Telephone (PDI DOCTOPCOT) Service Network, which is a project designed to run on the existing PDI Telehealth Platform, it has continued to offer poor and vulnerable Nigerians opportunity to sign up for free to the PDI Telehealth platform and enjoy free, unrestrained consultation with PDI doctors via telephone. Outside Nigeria, the organisation has strong footholds in Sierra Leone, Gambia, Togo and a few other African countries.”

Omose, therefore, said the new CEO’s exciting profile would help to revitalise strategies to further optimise the impact of PDI’s various ongoing partnership collaborations and initiatives targeted at taking affordable, accessible and efficient healthcare delivery to hard-to-reach areas in the country.