Pladis deepen consumers’ engagement with nationwide promo

Pladis, a global biscuits and confectionary company with annual revenues of $5.2 billion as part of its drive to deepen consumer engagement has announced the launch of a grand promotional campaign in celebration of the 125th Anniversary of McVitie’s Digestive biscuits brand.

KwameWaife, country manager Nigeria, Pladis while speaking at the unveiling of the promotional launch said the McVitie’s Digestive brand has enjoyed a lot of consumer love and support for over 12 decades across the globe including Nigeria.

Waife disclosed that the company decided to commemorate this great milestone by rewarding the loyal consumers who have made the McVitie’s Digestive brand story a successful one.

According to the company, the 125th promo which commences on the 4th of July 2017 will last for 3 months and see customers winning a plethora of prizes which includes N1 million naira each for 3 consumers; N500, 000 naira each for 6 consumers; N200, 000 each for 15 consumers and instant airtime for 45,000 consumers.

Explaining the selection process, Toyin Nnodi, marketing director of the company in Nigeria said “To make the promotion transparent and fair, all prizes will be mutually exclusive to consumers. This means that once a particular phone number has been drawn for any of the prizes, it will be excluded from subsequent draws. This has been done to all McVitie’s lovers an equal chance to win prizes at any time within the duration of the promo, irrespective of when they entered into the promo and to avoid unchecked multiple winnings

Nnodi further said that the anniversary promotion is the first roll out of exciting new developments from the brand. According to him, “We are constantly thinking of ways to uphold the brand’s promise of providing happiness and deliciousness to consumers all over the world with every bite and we will have some exciting new developments this year”.

To participate in the 125th anniversary promotion, and stand the chance to win exciting cash and gifts, all customers need to do is Buy any of the McVitie’s digestive 125th anniversary promotional packs available in 40grams, 104 grams and 302 grams sizes, scratch the foil to reveal the unique promo code, text the code on the pack to the sms short code “55332”.

Pladis as the manufacturer of biscuits and confectionary is the home to iconic brands including McVities’s Godiva, Haansbro and Ulker.

 

KELECHI EWUZIE