Panasonic deploys resources for bigger market share in Nigeria

Panasonic Marketing Middle East and Africa, the global quality consumer electronics giant has announced to strengthen its presence in the Nigerian market through new business partners, marketing initiatives and strategic investments.

The brand aims to meet the demands of the Nigerian market by way of providing the best-in-class products and services. The wide range of Panasonic electronic products has been available in the Nigerian market for over 30 years.

The growing importance of Nigeria’s middle class population and the need to give local consumers better experience has taken Panasonic’s focus on the highly promising market. Panasonic expanded its reach few years back in Nigeria with seven state-of-the art Sales and Service Centres, where the customers could avail themselves of all quality services backed up by genuine spare parts availability. These centers are located in Lagos, Abuja, Kano, Port Harcourt and Enugu.

Shinichi Wakita, managing director, Panasonic Marketing Middle East & Africa commenting on the development said, “We are glad to have made a mark in the Nigerian market and for being accepted by the consumers here as a reliable, quality brand name in all we present in the market. As the leading brand of consumer electronics in Nigeria, we aim to strengthen the position that we hold by continuously providing ‘locally-fit’ products in order to meet the demands of our Nigerian consumers”

Panasonic plans to add more products to the current list of home appliances such as Electricals, Refrigerators, TVs and Air Conditioners. To ensure highest level of customer service, Panasonic’s workforce includes highly skilled Nigerian engineers who have been trained in cutting edge technology by Japanese trainers. By training Nigerians both locally and abroad, the company wants to realize quality after sales service. As a brand, Panasonic will continue to satisfy the home electronic requirements of Nigerian Consumers with latest technology at affordable prices.

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates around 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers.

 

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