Nutricima fights stunted growth among Nigerian children

In  its bid to further combat malnutrition and stunted growth among Nigerian chil­dren, Nutricima has unveiled its special smart growth formulation that delivers 30 percent Rec­ommended Dietary Allowance (RDA) nutrition needed for a child’s healthy living and growth.

The new pack design for Nunu also unveiled at the launch of the Smart-Growth campaign complements the richness and quality nutrients Nunu has been known for over the years.

Kalyan Bandyopadhyay, marketing director, explained that the Smart-Growth formula­tion delivers 30 percent RDA to help children grow everyday so that they can fulfill their poten­tials. Nunu milk is rich in pro­teins and other vitamins which are essential nutrients required for children’s mental growth and development.

Bandyopadhyay stated that as a child’s specialist brand, Nunu Smart-Growth Formulation seeks to address mal­nutrition and stunted growth amongst children which, ac­cording to the United Nations Children’s Fund (UNICEF), can take variety of forms such as protein-energy malnutrition, iodine deficiency disorders and deficiencies of iron and vitamin A.

”At Nutricima, we believe that good nutrition for children is vital for healthy growth and general wellbeing which is the major concern of most mothers and with the smart growth for­mulation they can feel secured knowing that their children have all they require to grow everyday and achieve their full potentials,” he said.

Nunu Smart Growth is en­dorsed by the Nutrition Society of Nigeria and, according to a recent study, children be­tween ages 7 – 12 years who are regularly exposed to nutrients offered by products like Nunu milk have steady growth and develop faster.

According to the Dietitian Nutritionist of the Nutrition So­ciety of Nigeria, Coates-Romoke Oludayo, “based on the latest data from UNICEF, an estimated 11 percent of children age 5 – 8 and 1.7 million in Nigeria alone suffer from acute malnutrition while 40 percent and 10.1 million children in Nigeria are affected by chronic malnutrition (stunt­ing) hence, with smart growth formulation, mothers can be rest assured that their children will have access to all the nutrients they require to grow healthy.”

“We encourage Nigerians to reduce the rate of malnutrition and stunted growth amongst children by introducing proper nutrients and smartly incorpo­rating nutritious milk into their meals. Nunu has been certified to contain needed daily nutri­tional requirements that enable children grow everyday and, we as experts, are endorsing it for the nutritional benefits, fitness and alertness it provides when consumed,” she said.