Nutri-yo, a sweetened yoghurt drink from CWAY Food & Beverages Limited, has unveiled an improved identity as it targets 25 percent of the industry’s market share by 2027.
This was revealed in a statement during its recent rebranding ceremony at Lagos.
Speaking at the event, Vishal Patill, general manager of CWAY Group, said the decision to rebrand was borne out of the constant change of the consumers.
“The new Nutri-Yo is a complete re-imagination, born out of meticulous analysis and an unwavering commitment to not only produce a nutritious drink but also meet the evolving needs of our consumers,” he said.
He added that the relaunch signifies the company’s promise to remain at the forefront of anticipating needs and exceeding expectations.
Jennifer Egbuonu, brand manager for Nutri-Yo noted that the company plans to move from its current 14 percent market share to 25 percent by 2027.
“We presently occupy 14 percent market share. When we project into the future in four years, that is by 2027, we are looking at delivering a minimum of 15 million packs of Nutri Yo.
“We are also looking at growing our volume by 80 percent. We are targeting a market share of 25 percent from where we are,” she said.