Nigerite scales up building material market, unveils Klassik Ceil

Nigerite, Nigeria’s premier roofing materials manufacturing company, has taken the country’s building material market up the ladder with the unveiling of its new product known as four-feet-by-four-feet Klassik Ceil. The product, which was unveiled to distributors, carpenters and customers in Lagos, Ogun, Oyo, Ilorin, and some other parts of South West, Nigeria, comes just a few months after the launch of the Nigerite Prestige that is already making waves in the market.

Toyin Gbede, marketing director of the company, said at the event that Nigerite would not relent in its efforts at continuously aiming towards modernisation without compromising on quality, adding that the new product came into being as a result of a survey showing that customers love three certain types of pattern including Nigerite Prestige, Klassic Ceil, and another to be launched at a later event.

“Although Klassik emerged the most loved during the survey, it was the one we found most challenging in terms of coming up with the pattern machine. It is the first ceiling product of that size and it comes in white and grey colour. It can also be combined with prestige and plain” Gbede said, assuring distributors that plans were underway to air radio commercials and programmes to introduce the new products to people in order to drive sales.

The representative of Deemarks Limited, Nigerite distributor of over 40 years, Akeem Tijani, told newsmen that Nigerite had been number one in terms of bringing out innovative products despite the harsh market environment in Nigeria. “They are very good at what they do and that is why they are the best in the market. For us at Deemak, the new Klasssic ceiling is one product that will definitely fly because of its sleek design and quality,” Tijani said

Another Nigerite distributor of 34 years, the CEO of Joyinola Nigeria Limited, Victoria Olagbaju, said prestige had been a game changer in the market and the arrival of Klassik Ceiling will go a step further to seal Nigerite’s position as the number one company to visit for building solution.“The design is superb and I don’t see any reason why it will not break even in the market,” she said.

At a similar event, the Professional Carpenters and Furniture Makers Association of Lagos State (PCFA), applauded Nigerite’s Innovation in the production of Klassik ceil into the building materials market. Speaking through its president, Abimbola Aluko, the association said the idea behind the production of the new product has confirmed its superiority over other products, adding that members of the association would do their utmost to make sure that they continue to support Nigerite in its efforts to improve the built industry.

According to him, “we want the company to maintain the high standards it is known for, and make sure that the management intensifies efforts to maintain its leadership position in the industry.”

 

Chuka Uroko