• Monday, May 06, 2024
businessday logo

BusinessDay

Nigeria smartphone industry gets a boost with launch of iPhone-8

The smartphone industry in Nigeria has received a boost with the official launch of of Apple iPhone 8, a new generation device.

Described as a ‘new generation of iPhone, iPhone 8 comes in an all – new, glass design with an embedded wireless charging system. The glass on the front and back is the most durable glass ever in a smartphone, with 50 percent deeper strengthening layer.

The event which took place at the Renaissance Lagos Ikeja Hotel was hosted by Redington Nigeria Limited, Apple’s Value Added Distributor, and attracted ‘who is who’ in the smartphone industry, corporate bodies, Telco’s, financial services providers, authorized partners and Apple enthusiasts nationwide.

Sivadoss Vijayakumar, regional head (West Africa) for Redington’s Telco-Africa business in his welcome remark reiterated the company’s commitment to continue to provide excellent support structure to its Partners and as an extension to the growing community of loyal Apple customers in the country.

The event featured an electric atmosphere that the Apple brand has become synonymous with, at official unveils all over the world. From the stage lights to the visual contents and spectacular performances by popular artistes, the launch trended on social media as #iPhone8Ng.

Also on ground for the unveil was the company’s Product Specialist for Africa region, Oloyede Odeyale who highlighted the advantages of the product.

“The innovative portrait lighting feature on the larger model – iPhone 8 Plus makes it possible to take incredible studio-style portraits without complex lighting equipment, because you can control how light interacts with your subject’s face”.

iPhone 8 is powered by the new A11 Bionic chip, the smartest and most powerful chip ever in a smartphone. With iOS 11 – world’s most advanced mobile operating system pre-installed, whether you’re surfing the web, reading and writing email, taking photos, shopping online, or playing games – the experience is even more amazing with hardware and software made for each other.

The audience had first-hand experience with the devices gorgeously displayed at experience zones at the venue. iPhone 8 is now available at Apple Authorized Reseller stores nationwide with the official Nigeria warranty.

Modestus Anaesoronye