• Friday, March 29, 2024
businessday logo

BusinessDay

Nestle eyes larger market share as it re-launches Golden Morn

Nestle proposes N45 final dividend

In its drive to improve customer satisfaction and earn a larger market share, Nestlé Nigeria, a top player in the Fast Moving Consumer Goods industry (FMCG) on Wednesday re-launched its Golden Morn cereal at its Agbara factory.

Speaking to guest at the product re-launch, Mauricio Alarcon, Managing Director/CEO, Nestle Nigeria, said golden morn is a product created in Nigeria for Nigerians by Nigerians, adding that in delivering value, Nestle has always moved for consumer satisfaction.

Speaking on the re-launched cereal, he said asides having the production materials and ingredients 100 percent locally sourced, the cereal has increased vitamins and minerals with the inclusion of smart grain, which is necessary to combat undernourishment and vitamin deficiency adding that almost 200million people in Africa are undernourished while Nigeria has almost 26 million undernourished people.

“The re-launch of Golden morn today is one more step towards fulfilling our commitment to help address the health challenges created by micronutrients deficiency especially iron deficiency among the most vulnerable in our society.

At Nestle, we are committed to helping to develop a sustainable solution to this menace through the inclusion of bio-fortified food crops and the fortification of our products today over 80 percent of Nestle products sold in Nigeria is fortified with micronutrients reaching 34 million households.” Alarcon said.

He mentioned that the product is 100 percent locally sourced from its agricultural ingredients to its packaging materials which is described as an activity that not only ensure supply but also contribute to transforming SMEs involved in the Nestle value chain.

Despite the production cost, Alarcon said Nestle will continue to value to its consumers, “Our business model is built on our belief that our business will only be profitable in the long term by creating value for shareholders and for the society, particularly in the communities where we operate, a concept we call Creating Shared Value (CSV),” he said.

Noimot Salako-Oyedele, deputy governor, Ogun State, commended Nestle for its activities and the re-launch which she described as a milestone towards the industrialization and development of the state.

Salako-Oyedele, who was represented by Olubola Aikulola, permanent secretary, ministry of commerce and industry described them as a good partner in progress and urged them to continue to increase their contribution to state development through employment generation, product variety, and other avenues.

Sabo Nanono, minister of agriculture and rural development commended Nestle for being a key stakeholder and partner of the ministry in producing and supplying quality and nutritious products toward the reduction of malnutrition in Nigeria.

Nanono who was represented by Karima Babangida, Director, federal department of Agriculture, said “This is a typical private sector investment that would contribute to greatly reducing malnutrition and boosting the economy of our nation, The Federal Government is encouraging more private sector investment in the production and marketing of bio-fortified foods and other micronutrient-rich commodities,’’

Aboubakar Coulibaly, Category Manager, Dairy, Nestle Nigeria, said aside from providing more health benefits, it has an improved package which will improve consumer attraction. “GRAINSMART is a combination of different vitamins (B1, B5 and C) specially made for cereals which will provide the necessary and required daily dose of protein, vitamins and minerals, it will also curb nutrient deficiency which is rampant in Africa”