The Nigeria Deposit Insurance Corporation (NDIC) has emerged the winner of the “Best Public Enlightenment Participant” award at the just concluded 35th Kaduna International Trade Fair.
The organisers of the fair, the Kaduna Chamber of Commerce, Industry, Mines and Agriculture (KADCCIMA) conferred the award on NDIC following their visit to the Corporation’s stand on the NDIC Special Day and their assessment of its public enlightenment activities at the fair.
The Managing Director and Chief Executive Officer of NDIC, Umaru Ibrahim who was represented at the NDIC Special Day by the Director of Administration, Christiana E. Afabor said the Corporation had adopted multi-faceted initiatives in its efforts toward enhancing public awareness on the Corporation’s mandate and activities.
Umaru pointed out that the Corporation had been participating in major international trade fairs in the country since 2007 as part of its public awareness drive.
They include Kaduna, Lagos, Enugu, Kano, Niger Delta and Yenagoa International Trade Fairs. He said the thrust of the Corporation’s public awareness initiatives was to win public trust, appreciation and confidence through better understanding of its NDIC’s core mandate and activities.
According to him, the drive toward achieving this aspiration was put on a higher pedestal in 2013 with a re-branding project embarked upon by the Corporation.
The NDIC boss described the re-branding as a re-engineering initiative geared toward reviewing the Corporation’s processes, procedures and systems with a view to enhancing the effective discharge of its mandate.
He pointed out that the new NDIC slogan: “protecting your bank deposits” clearly distinguished the Corporation from conventional insurance companies, adding that the NDIC re-branding initiative was not about change of logo and colours but distinguishing the Corporation for its qualitative service delivery to depositors and other stakeholders.
Join BusinessDay whatsapp Channel, to stay up to date
Open In Whatsapp
