Telecommunication giant, MTN Nigeria has unveiled a new musical reality television show called, ‘Y’ello Star.
The show seeks to groom musical talent by providing a lifetime opportunity to turn their dreams and aspirations into reality.
The Y’ello Star takes this further by bringing the process of creating the ultimate superstar to every Nigerian television screen.
Speaking at the unveiling ceremony, Rahul De, Chief Marketing Officer, MTN Nigeria stated. “We know that they’re a lot of talented people in Nigeria who need to turn up their musical careers. This platform will help launch them to musical heights. We have a wealth of experience in supporting Nigerian talent and are confident we can improve on our past successes,” he said.
Since 2006, through the MTNF/MUSON Scholarship Programme, MTN Nigeria has trained hundreds of young Nigerians in the art and business of music. Through its popular music show, MTN Project Fame”—which was aired for over a decade—enabled it to train and recruit musical stars like Chidinma, Iyanya, who today are making waves in the music industry.
In this new show, the firm said it would be digitally driven, with applicants to the show sending in a short recorded video of their songs to either the Mymtnapp or to the firm’s official site mtnonline.com.
The telecommunication firm said its drive to tap into talents in the music industry, followed a survey it did 10 years ago, which showed about 58 per cent of Nigerians choosing music as their passionate dreams.
This was a huge margin when compared to about 21 per cent of the respondent who chose football.
The new reality show is opened to all network users from Nigerians living both home and in the diaspora.
Regional auditions are holding in Abuja, Enugu and Lagos. Finalists from the auditions will proceed to the ‘incubation hub’ in Lagos, where they will be coached by experts in the music industry in several areas as they aim for the top prize. The competition will run until June 2020.
Winners of the show would be entitled to not just the cash price, but also a year recording contract, a fully furnished house, a brand new car, and an opportunity to being tutored by some of the top leaders in the musical industry.
MTN Nigeria has been at the forefront of supporting events that celebrate the country’s rich arts and culture. MTN has created entertainment platforms such as Music+, MTN Y’ello Top 10 and the recently launched music-streaming platform, Music Time in a bid to promote unbridled talent on the global stage.
