Motomedia makes history with West Africa’s first LED Billboard, ‘The AI Screen’

In its quest to change the face of advertising in West Africa, Nigeria’s innovative and award-winning Out-Of-Home (OOH) advertising company, Motomedia has made history by launching ‘The AI Screen’, globally recognized as the first-of-its-kind interactive outdoor LED Screen in West Africa.

According to the company which recently started its operations in Nairobi, The AI Screen is an outdoor advertising screen that would provide brands with a platform to engage, interact and personalize campaign messages directly to their target audience in real-time.

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Explaining more about the landmark, the company said the newly deployed interactive digital billboard also provides insights into audience profiling and behaviours to deliver targeted and effective campaign results.

The AI Screen is at the heart of Lagos mainland, strategically located at the Maryland T-Junction facing heavy vehicular and human traffic, with a massive reach for brands wishing to utilize the platform to showcase their products or services in an experiential way.

According to the Chief Executive Officer of Motomedia, Henry Orajiaka, the AI Screen with its interactive features gives advertisers the ability to spend campaign budgets more effectively and target audiences based on behaviours.

Orajiaka added that the screen also provides location-based consumer insights and data analytics which was an innovation from the OOH ads, which until now were primarily sold based on media type and location.

“This innovative solution from Motomedia has the potential to exponentially increase campaign effectiveness for advertisers by deploying personalized content and targeting OOH spend based on consumer behaviour,” he said.

Explaining further, Orajiaka said the company is providing brands with the opportunity to personalize, engage and interact with their consumers one-on-one in real-time.
“It is the first time this is happening in the OOH space in West Africa. What we have done is scaling the most effective form of advertising which is word-of-mouth, just like your friend would tell you to buy a certain product over another and you would.”

‘’This billboard can speak to individuals like, ’Hey! You in a white benz go grab a cup of Nescafe cause it’s about to rain’ or ‘Hey! It’s lunchtime, don’t forget to order your meal from Jumia,’’ he added.

He concluded by adding that “Motomedia continues to deliver on its commitment to continuously innovate, create value and foster growth by bringing this first-ever capability to the market for its esteemed customers, business partners and all industry stakeholders. It has definitely been exciting, and gratifying and we believe this initiative will bring true business value to Brands.”

The record-breaking billboard interacts with traffic facing three different directions. First with one of the most popular bus stops on the mainland, second with the famous Mobolaji Bank Anthony Way, and thirdly with Ikorodu and Kosofe road connecting major parts of Lagos State. In addition, one of the noteworthy landmarks in view is Nigeria’s independent tunnel.

Motomedia recently bagged two awards, the most Customer Focused Outdoor Advertising company of the year at the Nigerian brands Award 2021 as well as the most Innovative Outdoor Advertising company of the year at the 2021 House of Twitch ICON Awards.

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