Hero Motocorp, manufacturer of Hunter motorcycles and scooters has announced its reinvigorated marketing strategy for the Nigerian market. Building on its aggressive strategy to have a robust market presence, the New Delhi headquartered company launched a new motorcycle; Hunter, that is developed especially for the Nigerian market.
The company, according to a statement said this is because it has observed over time that Motorcycle and spare parts business has quickly gained ground in Africa and Nigeria.
It is observed that the increasing number of commercial riders has opened new business opportunities in the motorcycle spare parts business, as this venture involves selling motorcycle parts as a wholesale or retail to motorcycle enthusiasts.
Meanwhile, the diversified Kewalramchanrai Group, distributor of Hero Motocorp in Nigeria, with its extensive experience in the automotive sector spanning several decades, will play an integral role in Hero Motocorp’s growth plans in Nigeria, the statement said.
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Hero Motocorp-along with Kewalramchanrai Group aims to aggressively grow its presence in Nigeria and cater to the continuous demand for great quality products at affordable prices. The new strategy underscores Hero Motocorp’s commitment towards Nigeria and to providing customers with an appealing and comprehensive range of products across the country.
The Hunter, as described, is an ‘Unstoppable Machine’ that offers customers’ modern technology with the best mileage, longer engine life, and a comfortable long seat.
The Hunter is now available across Nigeria, at attractive local prices. According to the company, The Hunter comes with an industry-first 12-month or 75,000 km Engine Warranty. The motorcycle’s engine has been extensively tested for performance in Nigerian conditions. Hero Motocorp is also planning to have 3S outlets in 20 towns across Nigeria and will have a pan country presence through dealers and parts distributors. In addition, an extensive network of 5000+ trained technicians across Nigeria will ensure easy access to service and parts for all customers.
Head, Global Business, Hero Motocorp, Sanjay Bhan said in the statement: “Nigeria is a key market for us and central to our growth plans in the region. We have developed this motorcycle especially for the Nigerian market showcasing our commitment to the country. Going forward too, we strive to bring our globally renowned products to Nigeria. Along with our partner Kewalramchanrai Group, we are confident of delighting the customers and driving the market with our world-class products and services.”
Speaking on the launch in Ibadan, Managing Director, Automotive Division, Kewalramchanrai Group, Anil Sahgal said: “We are extremely glad to be the exclusive partner of Hero
Motocorp, the world’s largest manufacturer of motorcycles and scooters, in Nigeria. With our expertise in the market and Hero Motocorp’s global excellence, we will provide the best products and services to customers in Nigeria.
The initial feedback for the Hunter has been exciting. As our bikes travel across the entire country, they will excite the customers. We aim to significantly increase our presence in the market this year.” “The Hunter motorcycle offers the most durable inclined engine with Advance Oil Circulation Technology, Highest Fuel Efficiency, and Triple Air Filtration for longer engine life. With reinforced chassis structure the motorcycles also offer a stronger rear shock absorber, rubber padded gear shift lever with all down gear pattern, comfortable flat thick seat, and a flat rear carrier,” stated Sahgal.
The Hunter comes with a four-stroke, OHC, Air Cooled engine – delivering a remarkable power output of 7.4 BHP at 8000 RPM and max torque 7.95 NM at 4500 RPM. The Hunter comes in three attractive and stylish colors – Candy Blazing Red, Vibrant Blue and Black.
The Hunter’s engine is equipped with a Trochoid-type crankshaft-driven oil pump which ensures a constant oil flow rate of 3.14 Litres/minute. The internal oil galleries are designed to secure and protect oil flow without any hindrance. The area near the combustion chamber has less height difference to ensure high oil flow and optimum cooling. This advanced oil circulation technology ensures better cooling and lubrication of the engine.
