• Friday, September 29, 2023
businessday logo


Mikano Int’l redefines affordable luxury with Geely Emgrand 7

Mikano Int’l redefines affordable luxury with Geely Emgrand 7

The dream of teeming Nigerians for durable, reliable, pro-nigerian automobiles that deliver on great value; affordability and superior quality, has received a nudge from Mikano International, exclusive partner of the global automaker, Geely.

In search of a dependable partner for the Nigerian market who has a trusted Nigerian brand with an astute reputation for quality products, unmatchable after-sales service and nationwide reach, Geely Autos identified with Mikano, owing largely to its shared values and ideals.

This birth the MikanoGeely collaboration, a partnership that is bringing the Geely stamp of excellence, quality and availability of Geely Cars’ engineered and assembled for Nigerians.

The Emgrand7 is Geely longest-running and bestselling model, having sold over 1.9 Million units globally. Constant innovation and improved technology have proven the reliability and durability of the Emgrand 7 to corporate and individual buyers over the years. The latest Emgrand7, on sale at Geely Nigeria, has been comprehensively upgraded to cater for the Drivers’ priority, bordering on Technology, Control, Design, Safety and ultimately, Comfort. Other features of Geely Emgrand 7 include: keyless entry system, push to start button, plush leather interior, electric door mirrors, Auto Fold side mirrors and 16” alloy wheels.

Read Also: Digital technology, a veritable tool in combating National Insecurity DG NITDA

Its fuel- efficient engine which can run on an estimated 6.59L per 100km, further makes the Emgrand7 the ideal choice for the Nigerian market. Like most midsize sedans today, the Emgrand 7 falls on the positive side of the design scale. It is a machine that is supposed to look handsome without drawing too much attention to itself. With a strong sense of comfort and technology, it is the ideal car, built for the driving pleasure of Nigerians.

The Geely Group also wholly owns LEVC (makers of the famous London electric black cabs), a 50 percent stake in LYNC and Company, 51 percent stake in Lotus brand of racing cars, as well as several other global brands.

Founded in 1997, the Geely Auto Group has a truly global outlook and is committed to building and “redefining cars that everyone can afford”. Geely currently owns the Volvo Car Group and is the biggest shareholder of the Daimler AG group (to which Mercedes Benz belongs).

In March 2021, Geely Automobile Holding Limited (Group) announced that the total sales volume of the Group for February 2021 was 77,221 units, an increase of approximately 265% from the same period last year. These sales are inclusive of the X7Sport and Emgrand 7 models which were recently launched into the Nigerian market.

These collaborations have allowed Geely Autos the acquisition of some of the highest global and future technologies in the automotive industry; investing more than $14 billion in R&D over the past 10 years in a commitment to providing the highest level of modern technologies in the industry. The group recently announced the launch of the Zeekr brand, an electric car company poised to rival Tesla.

Meanwhile, having almost 30 years of industrial and developmental impressions in Nigeria, Mikano International has established itself as one of the leading service providers in many aspects including, Power Generation, Steel Fabrication, Electrical & Lighting Solutions, Heavy Construction Equipment & Forklifts and General Civil works.

In 2018, as a matter of necessity, Mikano International diversified into the auto industry to meet the yearnings and aspirations of millions nationwide, who desire reliable and cost-effective automobiles fit for work and play; while keeping an eye on global best standards.