All roads led to Balmoral Convention Centre, Federal Palace, Victoria Island, Lagos as the much-trumpeted family festival in the city, Nickfest, lit up the event center with colourful sights of excited children on the 28th and 29th of September, 2019.
Closely watched by parents and the security personnel attached to the venue, the children re-lived all their Nickelodeon fantasies with friends from different families with exciting activities like sing-alongs, face painting, and the celebrity slime sessions that heightened the excitement.
Like wildfire, the Nickfest fever rapidly spread across thousands of families with a sustained real-time tour of public spaces as well as online engagement around Nickfest with Maltina, Nigeria’s leading malt beverage.
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Maltina’s Happy Land at Nickfest saw thousands of children filled with happiness all through the weekend, as the arena was a mustvisit all through the festival. With exciting activities and opportunities to meet Happy the Mascot, Maltina ensured children had the most fun at Nickfest leaving with the thought of having had the happiest days of their lives.
Ngozi Nkwoji, the Portfolio Manager, Non-alcoholic Drinks, Nigerian Breweries Plc, said Maltina chooses to share happiness at Nickfest, every year because the brand celebrates awesome familyoriented experience that is gratifying.
“In a fast-paced city like Lagos, spending quality time with your family can be challenging. But we appreciate this partnership with Nickelodeon which gives over 4,000 families that opportunity to bond as they collectively enjoys the wonderful sights of Happy, the mascot and their favourite ‘Nick characters’ in a relaxing atmosphere with popular celebrities who love sharing happiness.”
The weekend also saw children and their favourite celebrities get slimed. The Slime Celebrity Challenge which featured Patoranking and Kaffy, turned out to be a massive throwdown amongst the stars as they displayed their squishing skills.
With a handful of the kids shuttling between the Nick character shows and Maltina’s Happy Land, parents got a chance to gift their children, a weekend of a lifetime as everyone took several pictures and created short videos of the exciting moments.
As a brand that inspires others to share rare moments of profound happiness, Maltina helped many of the children at the venue find happiness in little things such as sliming, singing, mimicking and of course, refreshments.
