BusinessDay

Maltina deepens market penetration with two new flavours

Shaking up the beverage industry Maltina recently launched two new flavoured malt, Maltina Pineapple and Maltina Vanilla in addition to the Maltina Classic brand.

In unveiling the new Maltina flavours, the brand announced a new campaign titled ‘Own The Flavour”, which invites consumers to flavour up their day and express themselves creatively while enjoying the new Maltina flavours.

Kehinde Kadiri, the Portfolio Manager, non-alcoholic drinks, Nigerian Breweries, said: “With the Own The Flavour campaign, Maltina is encouraging young Nigerians to freely express themselves on their own terms while owning their narrative and flavour of choice”.

According to Kadiri, in supporting the campaign, Maltina has partnered with three brand ambassadors who embody the campaign and showcase freedom of expression in their own industries.

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They include the iconic Kannywood actress, Rahama Sadau, the multitalented actress, producer, and humanitarian, Osas Ighodaro, and the media personality, award-winning actress, and entrepreneur, Tomike Adeoye.

The three ambassadors are set to go on a flavour tour around the country, meeting people, capturing stories, and giving consumers a taste of chilled Maltina Pineapple and Maltina Vanilla along the way

Elohor Olumide Awe, the Senior Brand Manager, Maltina, said the brand is excited to unveil the three brand ambassadors. “We have chosen these amazing women who already are owning their flavour in various ways. We believe they embody our campaign messages,” Awe said.

Emmanuel Oriakhi, the marketing director Nigerian Breweries, said the launch of flavoured malt is long overdue and as the market leader Maltina is taking the lead to reintroduce consumers to the refreshing and indulgent taste of its nourishing Maltina drink infused with flavours.

“We understand our audiences, and we see that young consumers are looking for exciting flavour experiences and variety in their favourite malt drink, just as they seek excitement in their daily lives,” he said.

Continuing its innovation to meet the needs of Nigerians and being the first flavoured dark- malt drink in Nigeria, the new Maltina Pineapple and Maltina Vanilla has all the nutritious benefits of a malt drink coupled with the excitement of new invigorating flavours.

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