Madica, an investment program designed for pre-seed stage startups in Africa, has announced its latest round of investments in four tech-enabled startups.
These startups include Medikea, Motherbeing, Pixii Motors, and ToumAI will receive an investment of up to $200,000 and will participate in Madica’s comprehensive investment program.
In a statement, Madica disclosed that this program includes 18 months of support through a highly personalised curriculum, hands-on mentorship, and two fully-funded week-long founder immersion trips to key local and global ecosystems, including Cape Town and London.
“This new funding marks Madica’s North Africa investment debut and reaffirms its commitment to backing mission-driven founders building solutions in markets often overlooked for venture capital funding,” it said.
Emmanuel Adegboye, Head of Madica, highlighted the program’s impact during its first full year of investments. He noted that Madica made six new investments, bringing its total number of backed startups to eight.
He said, “Madica aims to build a portfolio with at least 50 perfect gender diversity in leadership teams and is currently exceeding that goal. A significant portion of the portfolio also has female CEOs. The investments span eight different countries and six diverse sectors, aligning with Madica’s objective to achieve portfolio diversity across underrepresented geographies, sectors, and founder profiles.”
The statement added that the selected startups provide tech-driven solutions in rapidly growing and expanding sectors. Medikea, based in Tanzania and co-founded by Elvis Silayo and Desire Ruhinda, is a healthcare platform combining telemedicine and clinics to deliver affordable, personalised primary and specialty care across Africa.
Motherbeing, from Egypt and founded by Nour Emam and Yousef Elsamaa, empowers Arab women through convenient, frictionless, and secure wellness services. These services include Arabic AI chat assistance, educational content, and diagnostic solutions tailored to address their unique sexual and reproductive health needs.
Pixii Motors, a Tunisian startup founded by Anis Fekih and Wafa Dhifi, provides an eco-friendly electric smart mobility ecosystem for urban travel and last-mile delivery while ToumAI, from Morocco and co-founded by Odin Demassieux, Imade Benelallam, and Youcef Rahmani, supports companies in adopting a holistic approach to customer experience.
Nour Emam, Co-Founder and President of Motherbeing, one the the startups invested expressed her enthusiasm for the partnership with Madica.
She said, “When Yousef and I started Motherbeing, our goal was clear: to empower women with knowledge and resources for informed reproductive health decisions, free from societal norms. Building this solution has been an incredible journey, and we’re thrilled to have Madica’s support in advancing our mission. We look forward to the program’s invaluable insights, opportunities, and support as we scale and improve health outcomes for women in the region.”
“We are thrilled to have Madica’s support as we strive to become Africa’s first e-scooter exporter,” shared Anis Fekih, CEO of Pixii Motors. “Madica’s investment program, combined with Flourish Ventures’ global expertise in supporting entrepreneurs, provides the operational and strategic backing we need to accelerate our growth and make a global impact.”
Join BusinessDay whatsapp Channel, to stay up to date
Open In Whatsapp
