Dong Youn Kim, managing director, LG West Africa, has said that LG is deeply committed to its customers’ desire for beautiful products and will continue to pursue innovative design that delivers new value and exceptional user experiences.
Kim pledged in Lagos on Friday at the sign-on event of Rita Dominic, Nollywood actress, as the brand’s ambassador in Nigeria for all LG’S home appliances products.
“We are very optimistic that Rita Dominic will represent our brand well because of her antecedent within her choice of career. She has lived an enviable exemplary lifestyle that makes her stand out amongst the pack. She represents our brand value in terms of sophistication, flexibility, style and innovation,” he said.
Mohamed Fouani, managing director, Fouani Nigeria Limited, who also spoke at the event, said LG had continued to establish a strong foothold in the electronics market with impressive sales and their choice of who represents the brand across the board has been in no doubt the best within the space.
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“We are very positive that Rita will do justice to all brands to be represented because of her proven track record in the Nollywood industry and beyond,” Fouani said.
According to him, “To advance the functionality of today’s home appliances to a whole new level with unparalleled performance and convenience, LG has flooded the market with its newly designed products that will allow home appliances to better understand their users by gathering and studying customers’ lifestyle patterns over time.”
Fouani further said that LG’S home appliance products are manufactured with advanced resource-saving technology, superior performance, smart thinking, eco-friendly, and aesthetics which has continuously kept the brand as a market leader in all home appliances categories within the global space.
“LG Electronics Home Appliance is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances and vacuum cleaners. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits,” he said.
