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Infinix releases low cost infinity-O display smartphone into Nigerian market

…Focuses on the youth, with budget pricing, enhanced technology features

Infinix, an online-driven smartphone brand designed for the young generation has launched the S5, a device with the biggest infinity-O display which means that the phone has a curved display with thin bezels on the top and bottom to create more screen space for a better viewing experience.
The phone which targets the younger generation has been priced reasonably at under N70,000, even with packed tech features such as the 32MP (megapixel) AI front camera. It is also the only device with AI quad rear camera that offers memory options of 4GB RAM +64GB ROM and 6GB RAM + 128GB ROM.
Speaking during the launch of the devices in Lagos recently, Benjamin Jiang, managing director, Infinix Mobile said; “At Infinix, we’re committed to bringing the latest technologies to young consumers in global emerging markets, keeping them trendy and up-to-date, whilst empowering them to be out standing in their communities. The launch of the S5 is a great manifesto of our brand purpose, as well as the mission of the S series for great selfies and placing consumers at the center of attention. With so many ‘bests’ in this price range, we’re confident that our customers will be able to stand out from the crowd.”
One of the key highlights of S5 is its 6.6-inch HD+ Infinity-O Display, which makes it the biggest display for smartphone under 70,000 naira in the Nigerian market. The Infinity-O Display adopts a slimmer, bezel-less design, which allows S5 to achieve a 90.5% screen-to-body ratio. With a 20:9 screen aspect ratio which follows the current cinema screen trends, S5 will provide users with a brilliant viewing experience. Immerse yourself in video streaming, gaming and image capturing.
 “Infinix S5 is powered by MediaTek Helio P22 processor giving consumers the latest smartphone features and great technology at an affordable price, like support for 32MP In-Display selfie camera and 4 AI rear cameras. The power-efficient Helio P22 allows MediaTek and device makers to bring ‘New Premium’ devices to market and reshapes expectations of what an affordable selfie camera smartphone can deliver,” Rami Osman, director Africa and the Middle East, MediaTek, said during the launch event.
Inspired by the nature of the quetzal bird, S5 adopts a quetzal feather pattern design. To bring the inspiration to life and ensure that the gradient colors and patterns are perfectly presented on the devices, Infinix says its teams have invested tremendous efforts and conquered a lot of difficulties.
“The design of S5 is a manifesto of how Infinix strikes to combine stylish design with the latest technologies,” the company said.
The device is available in three colors – Quetzal Cyan, Nebula Black and Violet. S5 is equipped with a 4000mAh big battery with Xcharge function. It adopts a MediaTek Helio P22 processor and runs on the AndroidTM 9 Pie system, together with so many tech features including the call answering sensor that allows users to pick up a call without touching the phone, by just waving your fingers over the screen.
According to the company, the Infinix S5 with 128GB and 6GB which will be available from the 19th of November 2019, will retail at the price of N62, 500, while the 64GB+4GB, available from the 12th of November is priced at N53, 000. The S5lite with 64GB is priced at N46, 500 and the S5lite with 32GB is N42, 500. Both will be available in retail stores from the 19th of November 2019.

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