BusinessDay

Hero Lager celebrates 10 years of being part of eastern Nigeria

The International Breweries Plc (IBPLC), makers of Hero Lager, said it has celebrated 10 years of Hero Lager as a critical part of the South-Eastern part of Nigeria.

Popularly known as ‘O Mpa’, in Igbo language, Hero marked its first decade of being a famous cultural brand among the people of the South-Eastern part of Nigeria with the unveiling of ‘Nwanne Connect,’ campaign held in Onitsha, Anambra State recently.

Tolulope Adedeji, marketing director of the International Breweries Plc, said the Igbo people call one another ‘Nwanne,’ which means my brother.

“We are here to celebrate 10 years of Hero Lager being a core part of the lives of people in the South East of Nigeria. At this point, we need unity in the country and the Igbo land. So, when we say ‘Nwanne’ let us connect it to a good course of being heroes in what we do and being united as brothers,” Adedeji said.

While expressing appreciation to Hero’s consumers in the South-East for their continuous support, Adedeji said that ‘Nwanne Connect’ rides on the heels of a successful ‘Ahagiefula!’ campaign, which was organised last year by the brand.

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Also, Dubem Orji, brand manager, said the company evaluates the consumer sentiments and understands their needs from the brand.

“We listen to and comply with what the consumer tells us they want because Hero Lager is a people’s brand. Nwanne Connect is just answering the call of what the consumer desires and demands from the Hero Lager brand. We try to be consumer-centric as possible which means the event will continue for as long as the consumer says it should,” he assured.

The event, which was the largest gathering of Igbo brothers, was held over the weekend in Onitsha with top Nigerian artists including P-Square brothers, IllBliss, Zoro, HarrySong, SlowDogg, Mr Raw, Nkem Owoh, White Money, and others performing hit songs.

The campaign was in recognition of Igbo people, culture, and the celebration of brotherhood owing to the fact that Hero Lager is a brand that is mostly preferred by Easterners.

According to RudeBoy, brand ambassador of Hero, and other artists in attendance, the event was the first of its kind, and he thanked South East consumers for sticking with Hero Lager as ‘our own’.

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