Girish Sharma, managing director/chief executive officer of Guinness Nigeria, has said the firm will leverage digitalisation to enhance volume growth as it has identified areas to boost its productivity.
He stated this during the ‘Half-year F’25 Investors Conference Call’ for Guinness Nigeria, stating that the firm will digitise its processes.
“We have identified areas where we could pursue volume growth and that is where we will be investing aggressively,” Sharma stated.
“We are presently in the process of launching new liquors in the future with the hope that it will define the future of Guinness Nigeria and all these will be done on the backbone of digitalisation.
“There is a lot of emphasis on ensuring that we invest in making sure that we have good data to take action to transform Guinness Nigeria plc,” Sharma stated.
Mayank Kabra, finance and strategy director at Guinness Nigeria stated that macro headwinds may continue despite recent Naira stability.
“Consumer environment remains challenging with high inflation, continuing security concerns, and high transportation costs,” Kabra said.
Guinness Nigeria released its second quarter result on January 23, 2025, with a share price of N70 at the close of the day. Reactions of the market showed an improvement to N73.7 the next day.
The firm recorded an after-tax loss of N302.8 million in the six months ended December 2024 from N5.23 billion. However, on a three-month basis, the firm recorded an after-tax profit of N11.9 billion from an after-tax loss of N5.23 billion.
The brewers’ revenue increased to N259.6 billion in the six months ended December 2024 from N142.6 billion in the six months ended December 2023.
On the flip side, the firm’s revenue also grew to N133.7 billion in the three months that ended in December 2024 from N83.1 billion
Read also: Guinness Nigeria Delivers 82.2% Revenue Growth in H1’25, Marking Significant Recovery
Omobola Johnson, board chairman of the firm said, “These results highlight the strength of our strategy and our ability to adapt in an ever-evolving macroeconomic environment.
“While we faced significant headwinds, our team’s commitment and strategic initiatives enabled us to deliver substantial growth in revenue and a significant reduction in losses. We remain confident in our long-term vision to create sustainable value for all
Stakeholders,” she said.
“Our H1’25 performance is a testament to our agility and determination to navigate economic challenges while focusing on long-term growth. The 82.2 percent revenue increase reflects the effectiveness of our portfolio and geographic expansion, and the effective execution of key strategic priorities,” Sharma, Guinness Nigeria’s CEO said while commenting on the result.
Sharma said during the investors’ conference call that Guinness Nigeria had early unlocks in supply chain efficiencies, expanded distribution footprints, and promoted existing talent to leadership roles.
“Behind the brands, a lot of activities happened between October to December of last year as it was a busy year because of the big sponsorship for most of the quarter,” he stated.
Sharma stated that the activities involved building brand awareness with iconic media, delivering experiences to customers, and offerings from every brand to engage consumers, getting new people, and winning at the point of purchase.
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