GSK rewards consumers in Lucozade Ribena campaign

Eight winners of N1 million each have emerged from the just concluded Lucozade and Ribena ‘Big Cash Give Away’ promo. The eight lucky winners – Glory Idoda, Henry Oboro, Jude Nwosu, Tomide, Osawe Valentina, Akan Essinwang, Ibe Ejike, and James Etukpo – were randomly selected via electronic draws that held at the GSK office in Lagos, recently.

An excited Henry Oboro, one of the millionaires, expressed his gratitude to GSK for fulfilling its promise to reward loyal consumers in the promo. “GSK Consumer Nigeria plc is indeed a credible company, and I am so glad to be a proud winner of N1 million for participating in the promo. I have always bought Ribena for my 20 months old baby. I am happy I won in this promo and I promise to keep buying Ribena for my son for the next 2 years,” he said.

A total of N14 million was given out as eight winners of N1,000,000 each and 600 winners of N10,000 each emerged through the eight weeks of the Big cash giveaway promotion period.

The promotion, which was specifically designed to reward new and existing Nigerian consumers who purchase Lucozade and Ribena drinks, offered all participants the opportunity to win the grand prize of N1 million each week.

Aigbeme Momoh, group product manager, GSK Consumer Nigeria, congratulated the winners on their win and explained that the promo was essentially created to reward consumers for their loyalty.

According to Momoh, “Lucozade and Ribena are credible and nutritious health drinks that have been in the Nigerian market for over 40 years. Needless to say, these drinks have had a very good heritage and enjoyed decades of loyalty, especially with Nigerian consumers. The ‘Big Cash Give Away’ promo is our own way of thanking our consumers for their patronage over the last four decades, and also to restate our commitment to keep producing quality brands.”

Reiterating the commitment of the company to reward its consumers, Essien Ekemini, brand manager, Ribena, GSK Consumer Nigeria, said GSK will not relent in its efforts to continuously appreciate consumers for their loyalty.

Also speaking at the draws, Susie Odiete-Onwuka, chief planning research and statistics officer, Consumer Protection Council (CPC), who witnessed the draw, attested to the transparency in the handling of the draws leading to the emergence of the eventual winners.

According to Susie, “we at CPC advocate the use of electronic draws for promos and we are glad that GSK has complied with that process. The transparency and forthrightness displayed at the draws will go a long way in strengthening consumer confidence between GSK and its loyal consumers.”

Odiete-Onwuka, who represented the head of CPC, Tam Tamunokonbia, while emphasising that a promo is not supposed to make the consumers get their money’s worth, is the satisfaction from the products, said a promo was simply a way of appreciating the consumers for patronising a particular brand.

“I think that’s just what the promo is all about. Sales promo is a way of promoting business. So, anything that promotes business is good. The only thing the Council wants is that consumers should not be short-changed. The promo should be genuine and fair and be registered with the Council so that we can monitor and follow up. So, we’re here to protect the consumers against fraudulent promo. So, it is allowed,” Odiete-Onwuka said.

 

Daniel Obi