FrieslandCampina WAMCO marks Peak’s 60 years with students

FrieslandCampina WAMCO, maker of Peak Milk, celebrated 2015 World Milk Day with children from both public and private schools in Lagos State, South West Nigeria with the theme – Celebrating 60 years of Feeding Future Aspirations.

This is in line with the Peak 60th Anniversary Celebration, a new 360 degree Integrated Marketing Communications campaign designed to reach out to consumers as the iconic Peak brand celebrates 60years of nourishment.

To demonstrate the brand’s commitment to feeding aspirations, an art and craft challenge tagged “Vision Nigeria Art Challenge” was initiated across selected schools in Lagos state. The competition focuses on the children showcasing their vision of Nigeria using Peak cans, pouch and sachets to create a vision of the Nigeria they wish.

This was executed in phases starting with a briefing and sampling with Peak Choco across 273 schools, private and public owned reaching up to 270,000 children in Lagos. The project was gladly received by schools, parents and children as samples of Peak Choco chocolate milk were given to every child as part of the organisation’s promise to fulfill its daily promise of nourishment.

The grand finale for best schools selected was celebrated at this year’s World Milk Day held at the Indoor Sport Hall, University of Lagos

The entries were scrutinized by a panel of creative art professionals, teachers and representatives from the state ministry of education and various universities across the country.

The best three entries were Head Start Private School, Ire Akari, Isolo which won the first prize of 250,000 naira while Deby Niky Nursery/Primary School, Egbeda and Wellspring College, Omole Phase 2, were presented with 150,000 naira and 100,000 naira respectively.

Ifeoma Okeke

Nigeria's leading finance and market intelligence news report. Also home to expert opinion and commentary on politics, sports, lifestyle, and more