Freshworks plans expansion into African market

Freshworks Inc recently announced expansion into the African market. It plans to substantially increase its commitment with specific investments in marketing, sales and partner resources to better serve its customers in the region.

According to Arihant Jain, director for Middle East & Africa “The opening of Africa is an important milestone for us, as it demonstrates our expanding commitment to the region and strengthens our position as a leading software provider.

“The combination of our industry-leading solutions along with a growing customer base in the region will augment our local operations. Our aim is to build rich, meaningful engagement with enterprises of all sizes that are looking for new cutting-edge solutions to power their customer and employee experiences.”

He said IDC predicts the overall African IT spending to reach $33.4 billion in 2018, with nearly $1.9 billion of that spend coming from Nigeria alone.

The year 2017 saw Freshworks building their African foundation with the company’s flagship ‘Partner Program’ receiving immense interest from regional resellers and adding Beaupun and GoTech to their partner ecosystem.

Freshworks is paving way for the future of IT service management in Africa to keep pace with growing customer and market demands. The company is a leading provider of cloud-based business software, With a mission to reimaging and transform IT experiences. Freshworks, along with select c-level executives and IT leaders, would be discussing the ‘Consumerization of IT: From a Service to an Experience’ at an exclusive invite-only Breakfast & Networking event organized on 31st May at the Lagos.

With the company’s strategic focus on the African market, this event is a step forward in building Freshworks’ credentials as a front-runner in the experience era.