• Monday, March 04, 2024
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BusinessDay

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Leading hygiene brand, Dettol, has reintroduced one of its soap products, Dettol Cool with an improved formulation.

The rejigged formula is aimed at providing triple benefits of protection against all disease-causing germs, up to 5 degrees of cooling sensation, and protection against body odour.

Speaking at a press conference and internal engagement event, Akbar Ali Shah, general manager, of Reckitt Sub Sahara Africa, said with this new product, he looks forward to driving conversations on the importance of hygiene and staying healthy, especially after high and low-intensity activities which cause sweat.

“In the long run, we aim to achieve a behavioural change towards good hygiene. At Reckitt, we have a purpose, which is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We also continually innovate to enable access to our high-quality health and hygiene products to every member of society. Our Dettol Cool bar soap is enriched with the power of menthol that helps to protect against bacteria and odour-causing germs,” he said.

Read also: Increased investment could curb Nigeria’s Malaria death by 31%- Reckitt

Zara Adoki, category manager, Dettol Sub-Saharan Africa, addressing the importance of the newly improved hygiene bar, said the product’s purpose to protect life by making good hygiene simple to adapt is critical to the company’s core, noting that the innovative product is the result of years of research and development, raising confidence that it will be a game-changer in the hygiene industry.

“At Dettol, we understand the importance of good hygiene practices, especially in these challenging times. Our mission is to help our customers protect themselves and their loved ones from harmful germs and bacteria, and we are committed to delivering the highest quality products that meet their needs,” Adoki added.

With the reintroduction, the management has again reinforced its commitment to protecting consumers, promoting good hygiene practices and inspiring Nigerians to lead healthier lives — while keeping them cool and refreshed all day.