Driven by the need to grow its market penetration in the Nigerian carbonated drinks subsector, Sosa Fruit Drink, one of the brands owned by Rite Foods Limited recently delighted some consumers with an experiential factory tour of its production line in Ososa, Ogun State.
The factory tour was aimed at deepening its consumer-centricity by providing consumers with an up-close look at the production processes of the Sosa fruit drink brand as an integral part of their daily lives and well-being.
Adebola Adeyinka, assistant marketing manager, Rite Foods Limited, highlighted that the factory visit was a testament to Sosa Fruit Drink’s commitment to prioritising consumers, who are pivotal to the brand’s growth and leading position in the market segment.
She underlined Rite Foods Limited’s unwavering mission to deliver top-notch products, enhance taste experiences, and contribute to the well-being of communities through its innovative range of offerings.
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According to her, randomly selected consumers were taken through the complete Sosa fruit drink production process, beginning with water treatment, leading to the quality control laboratory, the kitchen where various flavour variants are crafted, the sugar storage unit, the polyethene terephthalate (PET) bottle production section, and the stages of labelling, wrapping, palletising, culminating in the final production stage where the finished products are packaged for distribution, all in line with global best practices.
Eulogising the brand’s unique approach to consumer connection, one of the beneficiaries of the trip, Eniola Olayinka, commended the brand for providing a comprehensive understanding of the automated production process, from inception to packaging with modern technology, all with little to no human interface. She also appreciated the affectionate manner in which they were treated throughout the journey and the factory tour.
Peter John, another consumer on the tour applauded the brand’s marketing strategy, describing the factory tour as a wonderful experience and expressing excitement about the innovation deployed by the company in the brand’s production.
He expressed satisfaction and commended the brand for maintaining international manufacturing standards throughout the production stages. “Sosa Fruit Drink is the leading brand in the market. My factory experience was fantastic, and I now understand why the fruit drink is the top product in its segment, produced with automated technology in a highly hygienic environment”.