FCMB, Tara unveil BBOG, plan to empower 5,000 entrepreneurs

In line with its corporate social responsibility and vision to empower young Nigerians, First City Monument Bank (FCMB) Limited has partnered with House of Tara International, a specialised beauty care firm, to launch an economic empowerment initiative for women known as the Beauty Business On the Go (BBOG).

The initiative is aimed at empowering at least 5,000 aspiring Nigerians to become beauty entrepreneurs.

With its target being professionals in the beauty industry, make-up artists, housewives, unemployed graduates and students, its promoters say the project will also offer training, finance, marketing support and other skills necessary to the participants.

This will in turn enable the beneficiaries create job opportunities for themselves, realise their aspirations and build a career in the growing beauty industry Speaking at a media parley to unveil the new project, Uchenna Mojekwu, head of communications and CSR, FCMB, said the ”BBOG initiative is another demonstration of its commitment towards encouraging women, especially the youths, to discover their potentials with a view to aligning such talents with value-added ventures that will make them contribute more to national development.

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“FCMB as a helpful bank and an institution, which caters for all segments of the society, decided to use this platform to further engage women. As catalysts of social and economic development, we believe that by effectively impacting them, they will discover their talent and develop some productive skill. In this way, they will be working towards the building of a sustainable life and society.”

According to her, the BBOG initiative will also create an opportunity to effectively engage the participants and provide them with a platform to fulfil their dreams, considering the tremendous impact the beauty industry has been making all over the world.

Also speaking, Tara Fela-Durotoye, CEO, House of Tara International, said: “Our greatest strength has been building on future generation of women who are more informed and equipped with the skill they need to determine their own destinies through training programmes such as Beauty Business On-the-Go.’’

Tara further noted that as a specialised beauty care company, her firm through its 20 make-up studios’ in 11 states of the country, had managed to inculcate a culture of self-belief among young people and equally created a value chain of beauty care entrepreneurs.

ODINAKA MBONU