Euro Global increases market share with small pack red wine

Euro Global Foods and Distilleries Limited, maker of Sabrina Gin, Seaking Schnapps and Czar Ice has increased its share of the Nigerian wine and beverage market with the introduction of a new 25cl small pack Amphora Tempranillo wine.

Originally available in 75cl and 37.5cl bottles, the new product will allow Euro Global the opportunity to reach out to low income buyers who also desire to consume wine.

Felix Aighobahi, Euro Global’s Sales Director, explained in a statement in Lagos that “Amphora Tempranillo wine is a beautiful one that pairs well with all kinds of foods; it is produced to emphasize vintage lifestyle. The new 25cl packaging makes it lightweight, easy-to-use wine that also travels easily and doesn’t require a corkscrew”.

He hopes that the new wine would definitely make a hit with party-goers and picnickers who want to avoid the hassles of carrying and using a corkscrew.

“Amphora Tempranillo is a full bodied Spanish red wine with the flavour of leather along with cherries; the finish is mild, smooth and lingers with tannin on both sides of the mouth. Its taste is quite close to Cabernet Sauvignon”, Aighobahi added.

Amphora range comes in red and white wine. Red wine variants include Merlot, Cabernet Sauvignon, Shiraz and Tempranillo while the white wine is Chardonnay from France. Merlot, Shiraz and Tempranillo are  from Spain while Cabernet Sauvignon is from Italy.  The Chardonnay is a blend of indigenous grape varieties and has an intense aroma that is dominated by tropical and citrus fruits which contribute to its uniqueness.

The marketing director informed that Euro Global is always looking to broaden its horizons and lead the way for distillers in Nigeria, adding that the company is amongst the few in the country that actually bottle its wine locally.

He noted that the bottling of Amphora wine in the country is a positive development, especially as the company has now commenced products export to other West African countries.

Euro Global Foods and Distilleries Limited is a member of Sona Group of Companies, a conglomerate with interests in various sectors of the Nigeria economy.  The company’s range of products includes Aqua Euro 19 litres jar water and alcoholic drinks such as Czar Vodka, Seaking Schnapps, Braveheart Rum, and Sabrina Gin. The company believes that “service is a powerful differentiator” and therefore, strives to ensure excellent product and service delivery to its customers.

 

Chuka Uroko