Etisalat Nigeria with about 17 million subscriber basee has taken customer experience to a higher level with the launch of the first ‘Gold Series’ customer experience centre on Victoria Island, Lagos. The new state of the art gold experience centre is targeted at providing an environment that encourages customers to explore the Etisalat brand.
Speaking at the unveiling of the centre last week, the CEO of Etisalat Matthew Willsher the centre was designed to enable customers explore and experience the products and services offered by the brand in a highly interactive and exciting environment that stimulates the senses and educates the customer on what’s possible with the brand’s technology.
He further said that the centre with two more to be build this year encapsulates the essence of Etisalat brand and brings it to life for the brand customers. “The retail touch point is a very important “moment-of-truth” area in the telecoms industry. This is a physical centre where our customers come in contact with our innovativeness and get to experience what we mean when we say we are not just a network but an attitude. We are taking shopper experience to the next level. Every consumer that walks into any Etisalat experience centre would be enmeshed in our world of innovation, quality of service and customer-friendly environment. This is the 0809ja way of life which is better experienced, than explained”.
The customer experience accommodated Nokia, Solophone, Huawei and Tecno who are leveraging the centre to provide services to its customers and make sure that there is seamless network and phone service integration.
When Etisalat entered Nigerian telecom service in 2008, it was clear from the beginning that it will not be a pushover, judging from its marketing communication approach and customer service.
The telecom firm has since its entry into the market in 2008, consistently demonstrated and sustained its objective as innovative and customer centric network.
By: Daniel Obi