EdenLife rebrands, launches marketplace at African Startup Fest 2023

Lifestyle tech company EdenLife has announced its rebrand and the launch of Eden Marketplace, a centralised e-commerce platform that will redefine the landscape of online shopping for lifestyle needs.

This announcement was made on Saturday 11 November 2023, at the African Startup Fest 2023.

A 360-e-commerce platform, Eden Marketplace seeks to bridge the gap between buyers and sellers, addressing the issue of quality of products and services, delayed deliveries, alleviating the intricate supply chain challenges faced by MSMEs, and guaranteeing swift and efficient payouts for vendors.

The Marketplace will provide readily available resources that cater to the diverse needs of the young Nigerian demographic, ensuring a seamless transactional experience.

“At EdenLife, we believe in pushing the boundaries of what technology can achieve, and the launch of Eden Marketplace is an indication of that commitment,” Nadayar Enegesi, Eden Life CEO, said.

He said further that the rebrand signifies its evolution and dedication to improving the quality of life, while Eden Marketplace takes that commitment to the next level.

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“Allowing other dedicated vendors to leverage on the infrastructure we’ve built over the years, allowing our customers to flourish – conveniently get more done,’’ Enegesi said.

As a comprehensive hub for lifestyle needs, Eden Marketplace aims to be the go-to destination for a seamless and elevated living experience. It seeks to enhance the quality of life for young Nigerians who crave efficiency and convenience in their daily lives as they navigate the fast-paced lifestyle and environment.

Beyond facilitating seamless buying and selling activities, the e-commerce platform will also allow users to conveniently book a range of home services, including but not limited to food delivery, laundry, groceries, beauty, health and cleaning, all through an intuitive mobile and web application.

“As schedules become even more demanding, more and more young Nigerians are seeking easier ways to navigate their daily lives while trying to achieve their life goals and ambitions, and we hope to satisfy those needs so they can focus on the other things that matter to them,“ Enegesi said.