• Saturday, December 28, 2024
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Eden Life launches new business line to tap Nigeria’s event sector

EdenLife rebrands, launches marketplace at African Startup Fest 2023

Nadayar Enegesi, co-founder and CEO, Eden Life

Homemade by Eden Life, has launched a new business line called ‘Eden Events’ to broaden its horizons and tap into Nigeria’s catering and events sector.

“With our new catering service, we are bringing the comfort and taste of home to celebratory events, ensuring that every meal feels special,” Nadayar Enegesi, co-founder and CEO of Eden Life, said during the recent unveiling in Lagos.

According to him, the service aims to cater to celebratory events by providing a bespoke culinary experience that resonates with Lagosians. “We saw a gap in the market where busy professionals and families needed high-quality, home-cooked meals but didn’t have the time to prepare them.”

He disclosed further that the introduction of Homemade Catering Services came at a time when the demand for high-quality, hygienic, and delicious meals was on the rise.

“Homemade Catering Service, Eden Events, leverages the core strengths of Homemade by Eden Life—top-notch chefs, high-quality ingredients, and meticulous cooking methods—to offer a catering experience that promises convenience and excellence,” Enegesi said.

He stated that about 78 percent of Lagosians prefer home-cooked meals according to a recent survey by Statista, citing taste and health benefits as the primary reasons.

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