Dufil prima cushion recession plight for consumers with cash, product rewards

Dufil prima Limited makers of Indomie Noodles say they are out to cushion the effect of the current economic recession on some Nigerians by rewarding loyal consumers with cash and products.
They said the aim of the on-going Indomie “Cash for Scholarship” Promo, is one of the ways the company deploys to put smiles on the lips of some Nigerians.
Girish Sharma, General Manager, Indomie while speaking at the prize presentation ceremony, said, “The promo was conceived to celebrate, recognise and reward consumers of the brand in a superlative way, as there are prizes worth over N500 million naira to be won while the promo lasted.”
Not fewer than 30 consumers received a total sum of N150,000 cash and a premium brand bicycle each for participating in the  promotion.
Tope Ashiwaju, the Group Public Relations and Events Manager, Dufil Prima Foods Plc, while speaking at the presentation of prizes to winners said the brand through the promo simply seeks to relief the pressure of the economy recession and also reward the loyalty of its numerous consumers who have stood with the brand.
On the modality of the promo, Ashiwaju explained that “All that is required is for the consumer to collect different letters contained in each promo pack till they complete the 18 letters that make up the phrase ‘INDOMIE LIKE NO OTHER’. Once these 18 letters are completed, they win instant prizes of bicycles and N150,000 cash prize instantly.”
“The promo is very easy and straight forward. Today’s prize presentation ceremony is therefore organised to show to the world that we always keep to our word that the promo is real, as about 30 of these winners would be receiving a bicycle and N150,000 cash each.”
Ashiwaju who expressed great delight at the over 30 winners that have emerged so far, urged all Indomie consumers to further participate in order to win great prizes in the promo which runs till the month of May.
Appreciating the brand for fulfilling its promise, Mistura Barika who is one of the cash prize and bicycle winners said “I never imagined a promo that cut across all age group and could be this easy and straight forward especially at a time as this when many companies are cutting down on consumer giveaways. I am startled by this kind gesture, and I say a big thank you to Indomie.”
The promo which commenced barely a month ago is borne out of the need to appreciate and reward the numerous consumers of the brand, and also give back to the society during this hard economy period.

KELECHI EWUZIE