Dufil Prima Foods Plc, makers of Indomie Instant Noodles says it will continue to deploy consumer friendly engagement as incentive for their loyalty to the brand even as the company unveiled 85 winners of its just concluded nationwide Indomie wrapper redemption promo.
Deepak Singhal, Managing Director/CEO, Dufil Prima Foods Plc while speaking on the just concluded promo, expressed satisfaction with the level of participation of consumers in the promo, which he said was evident in the millions of entries received across the country within the duration of the promotion.
According to him, “The Wrapper Redemption promo has been a huge success considering the number of entries received in the last two months and as a company, Indomie believes in giving back to the society and this we will continue to do to show appreciation to our diverse consumers from time to time.”
In his own comment, the Group Public Relations/Events Manager, Dufil Prima Foods Plc, Tope Ashiwaju also reiterated Indomie’s commitment to continue to engage and reward consumers for their continued loyalty to the brand.
He said, “Wrapper Redemption Promo is our way of thanking our customers for their loyalty and support. We are indeed excited to give back to our consumers. Indomie will continuously engage in promos that will bring joy to the hearts of our consumers who are our biggest stakeholders”.
Ashiwaju also added that the high rate of entries recorded during the course of the promo is a reflection of deep consumers’ loyalty and trust in the brand. He also noted that the promo has helped the brand to achieve a clean environment as millions of wrappers were mopped up from the street.
Indomie Wrapper Redemption Promo availed consumers and retailers to be winners of several mouth-watering prizes in the last two months. Wrappers were presented at any of the redemption centres for instant gift of Indomie packet and a raffle ticket, which qualified the consumers for the raffle draw. Each raffle ticket gave the consumers a chance to win exciting prizes, which include; Television set, refrigerator, brand products, and a trip to Dubai.
KELECHI EWUZIE
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