Digify Africa, a non-profit organisation as part of its determination to grow Nigeria’s digital economy will be graduating young Nigerian graduate with superb digital skills.
The graduation ceremony of the cohorts is scheduled for Friday 4th December will be fully virtually.
These Digital Champions referred to as cohort 7 Lagos and cohort 8 Abuja commenced simultaneous lectures for all 80 participants through 100 percent online learning and participants joined daily from 17 different Nigerian cities.
Digifypro Initiative of Digify Africa is an eight-weeks intensive digital skills training programme including paid internship supported by Facebook to equip young graduates with skills.
Florence Olumodimu, programme director for Nigeria, explained that the programme moved online because of the COVID- 19 crises and restrictions.
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“Despite being 100 percent online classes we were able to achieve the same intensity and results we would normally achieve if it was an offline cohort. The major difference there was no physical interactions for the participants. But with the online training we were able to admit participants from different cities and states (17 different cities during these two cohorts) which would not have been possible in a physical class.”
“During the course of the training, we also had weeks our participants connected with Kenya and South Africa in joint sessions and we had experts from different agencies plus different countries having sessions ending with weekly live briefs for participants. On the challenges faced, having a full online class Olumodimu added, “Power supply and Internet connection were the major challenges for participants, but we were able to put processes in place to monitor performances and progress throughout the training.”
Participants describe the training as impactful and transformational. The robust course outline includes creative development, web development, publication, paid media and content marketing to mention a few. The intensive Bootcamp offers a hands-on, fast paced, real life learning experience which buildings digital skills, career changing softskills and workplace behaviour thus developing capacity that is sought after by today’s organisations.
The programme equips smart youngsters with skills to enter the digital workplace. Due to the global COVID-19 pandemic, all cohorts in 2020 have fully online classes. Participants were trained on practical hands-on digital experience and covered topics such as: digital marketing; agency processes; client services; account management, analytics and measurement; social media management; brand reputation management; content creation; email marketing; user Interface & experience; paid advertising; Facebook marketing; Instagram marketing; search engine optimisation; personal branding; and various other technical plus soft skills.
