• Friday, February 23, 2024
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DHL’s focus on Africa market penetration pays off


DHL, one of the major global players in the logistics business has received award from Frost & Sullivan for market penetration in Sub-Saharan Africa.

The latest recognition, according to from DHL brings the total number of external honors won by express delivery company since January 2013 to over 20. “Of these, awards have been won across numerous functions – from superior customer service, great operational quality to our marketing efforts and social impact in local communities”.

“I love my people and the great work that they do. These awards are a testimony to their passion, speed, can-do attitude and team-work,” said Charles Brewer, Managing Director for DHL Express Sub-Saharan Africa. “An award in Nigeria, Uganda or Gabon is not just significant for that particular market. We hope that this sends out a message to our customers about our commitment to Africa and the service excellence that we have built over the last 35 years.”

“When researching the logistics and Express sector, it was obvious that DHL was making major progress in Africa, through its aggressive expansion programme,” comments Cornelis van der Waal, Frost & Sullivan Business Unit Leader for Energy & Environment, who awarded DHL for its expansion programme in Africa.

The statement further said that DHL “foray into the informal retail market, and their partnership with postal operators has seen them more than quadruple their retail outlets across the continent in just a few months. It was an impressive story, and one that needed to be recognised.”

Sumesh Rahavendra, Head of Marketing for DHL Express Sub-Saharan Africa, said: “We have gone from 300 to over 2,000 retail points because our customers asked us to. We are lucky that we have people who put the customer in the heart of everything they do and when you combine the attitude of our people with the skills they learn from our global Certified International Specialist program (CIS), it creates a winner.”