• Saturday, July 13, 2024
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BusinessDay

Davebrook launches Nigeria’s first online newsroom

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Davebrook Digital PR Services (davebrookPR) has announced the unveiling of Nigeria’s first online newsroom services. A digital platform designed to connect businesses in Nigeria with national and global publicity opportunities.

DavebrookPR online newsroom is a product of independent research and working with various clients over a 10-month period where it discovered a clear need by businesses to communicate beyond the known traditional boundaries of print and online. Business communication as of today needs immediacy of the news, through strategic audience targeting.

According to Adesida Oluwaseun, DavebrookPR chief strategist, “the era of cumbersome approach to syndicating business communication is now over with the application of intelligent and interactive applications. Therefore, at the click of a button you could push your business messages to over 10,000 special interest journalists across Nigeria and in select countries especially in Ghana, South Africa, UK and United States of America.”

Nigerian companies have global advertising exposure but critical and timely key messages are currently limited in reach and scope, he said, saying “this is the void that DavebrookPR has come to fill, with support services which includes, enhancement solutions, logistics, media vintage, with branded newsletter for all registered clients as a free service.”

This service is in partnership with select media houses in Nigeria and some countries. However, the key consideration is that most of our media partners have audience pedigree that aligns with clients’ expectations, especially in the area of telecoms, banking, oil and gas, manufacturing and FMCGs, he said.

He noted that DavebrookPR is interested in developing communication platforms that guarantee speed, accuracy and businesses security.