• Saturday, April 20, 2024
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CSR: Airtel kicks off ‘Touching Lives Season 6’ to uplift vulnerable people

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Foremost telecommunications services provider, Airtel Nigeria, has reaffirmed its commitment to empowering and uplifting vulnerable people, building communities and creating value for all its stakeholders as it commences the sixth edition of its flagship corporate social responsibility (CSR) intervention, ‘Airtel Touching Lives 6’

“A social license is the love, loyalty, friendship and affection you get from the communities where you operate as well as from your different stakeholders. While Airtel has renewed its operating license to provide telecommunications services, it is committed to its purpose of empowering and uplifting people and making a positive and lasting impact in the lives of its stakeholders, thereby earning its social license,” said Segun Ogunsanya, CEO and managing director, Airtel Nigeria, during the media launch of ‘Airtel Touching Lives 6’ in Lagos.

According to Ogunsanya, Airtel Nigeria is driven by a strong sense of purpose that relentlessly focuses on sustainable initiatives that can positively impact the various communities it operates in.

The Airtel CEO also noted that Airtel Touching Lives 6 will continue to focus on the overall philosophy of the programme while taking cognizance of key events such as the global pandemic that has made life difficult for many people.

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“In the last 16 months, our lives have dramatically changed with Covid-19 and its many variants and waves. In our approach for Season 6, we will pay attention to Covid-19 but we will also focus on education and other areas and we will not deviate from seeking out indigent and medically challenged persons who desperately need help,” he said.

Ogunsanya urged the public to be part of the initiative by nominating projects, persons and communities that require support. “The nomination process is simple. Once you nominate an individual or cause, our team will review and assess the situation and determine if a follow-up visit will be required,” he stated.

The public can nominate individuals or projects in their communities by dialling 367 or by sending an SMS to the Shortcode, 367. Also, mail can be sent to [email protected].

Currently in its 6th Season, Airtel Touching Lives is Airtel Nigeria’s flagship corporate philanthropy initiative aimed at providing succor to the underprivileged, hard to reach, vulnerable and disadvantaged in the society.

Airtel Touching Lives takes the format of a reality television show, allowing the public to nominate causes, communities and underprivileged persons/people with special needs.