The Lagos State Employment Trust Fund (LSETF), Coca-Cola Nigeria Ltd and its bottling partner, Nigeria Bottling Company have signed a partnership agreement to empower 1,000 women in Lagos State.
Through this partnership framework, the selected women will receive training in financial literacy and business skills as well as start-up capital to integrate them into the Coca-Cola value chain as retailers of the Company’s beverage products.
This partnership is anchored on Coca-Cola’s 5by20 Programme, which is the company’s global commitment to enable the economic empowerment of 5 million women entrepreneurs across the its value chain by 2020.
Representing the Lagos State Employment Trust Fund at the MoU signing ceremony, Akintunde Oyebode, executive secretary LSETF stated that the LSETF’s mandate is aimed at creating an enabling environment for Lagos residents to realize their business aspirations by providing access to finance for them to thrive, while ensuring employment and innovative opportunities for all residents of the state.
“A partnership with an organisation such as Coca-Cola assures us that we are working in the right direction and strengthens our commitment to building entrepreneurs within the state. We understand that to empower a woman, is to empower a whole generation. We will continue to provide accessible and affordable credit to support women as they seek to start or expand their businesses; because when we do, we create wealth and employment that alleviates poverty.”
In her comment, Nwamaka Onyemelukwe, public relations director of Coca Cola Nigeria reiterated the company’s commitment saying, the multinational company is certain of its commitment to the well-being of communities, a critical part of which are women. “As pillars of their communities, women invest a sizable portion of the income they earn on the health and education of their children and in their local economies, creating a tremendous economic impact. Lagos State Employment Trust Fund is our partner of choice for this initiative considering our shared vision on women empowerment and its vast network across the State.”
She further stated that realizing the vision of enabling the economic empowerment of 5 million women by 2020 depends on building scalable models and powerful partnerships, across business, civil society and government, which is vital to maximizing the impact of their programs and making them more sustainable.
Coca-Cola and its bottling partner, Nigeria Bottling Company, will provide access to Coca-Cola trade assets (including coolers, tables, umbrellas and Coca-Cola beverage products); peer networks, funds for training and support beneficiaries in the set-up of retail outlets in commercially viable locations; linking them to the nearest Coca-Cola distributors. LSETF will fund the trade assets and co-fund the programme implementation while also leading the identification and recruitment of participants to the programme.
This timely and welcome public private partnership is the second one between Lagos State Government and Coca-Cola System, the first one having been launched in 2012 and has so far empowered 300 women in the State.
