Choice International Group (CIG), an international marketing firm, is introducing the Gree and Lontor franchise retail opportunity to the Nigerian investment community with the initial capital outlay of N20 million.
The opportunity consists of two investment models, which include regional logistics centres and Gree and Lontor brand shops.
“The process of investing in Gree and Lontor is simple, transparent and hassle-free,” said Diana Chen, Chairman CIG Motors/Chinese industrialist and entrepreneur, at the launch of the franchise in Lagos.
The investors are guaranteed to earn 25-35% trade margins on the over 100 unique products to cover the cost of store rental, staff salary, electricity, and logistics as well as earn a significant net profit. The Return on Investment on each of these models is guaranteed at 35% and above per annum, she said.
For the regional logistics centre she said there are only six of such opportunities across the geopolitical zones of the Country. The investor in this category will become the mega distributor partner of the Gree & Lontor brand and service a network of brand shops. The Capital outlay for this model is $1 million.
The Gree and Lontor brand shops require an initial capital outlay of N20 million. This requires the investor to secure a store size of 120-1503qm at any chosen location, shopping mall, plazas, high streets, and even residential neighbourhoods.
“Gree and Lontor will provide marketing, sales and operations support through our highly experienced and innovative in-house teams working closely with each investor or franchisee,” Chen said.
CIG has built these brands into a world-class electronic retail chain in Nigeria opening no less than 20 brand shops in Lagos and Ibadan over the last 18 months.
She said from inception in the year 2000, CIG Motors has actively explored the international market and has opened more than 20 brand shops in Nigeria in the last 18 months and now set to open an additional 300.
With over 100 unique products on display, the Gree & Lontor retail brand shops have recorded remarkable turnover and profitability over the past year. “From the sales performance of our existing stores, Gree & Lontor is one of the most profitable businesses in Nigeria with yields of an average return on investment of 50% and above per annum,” she said.
Chen noted that with a variety of high-quality affordable products and industrial electrical appliances sales continue to grow geometrically and that the company’s ambition is to roll out 250 stores in Nigeria in the short-term and provide a consumer experience that has never been seen in these climes.
She assured customers of after-sales in all brand shops across the country where the company is operating.
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