One of West Africa’s premier music labels, Chocolate City Music, has announced the appointment of Abuchi Peter Ugwu as its new chief executive officer (CEO) to lead the company on its growth journey.
The new CEO steps into the role after more than a decade of working in various capacities in the music industry. From 2008, he worked as a producer and sound engineer on several Chocolate City projects (Oleku, Nobody Test Me and Africa Rapper number 1) and then ventured into artist management in 2012.
He became head of business development for the company in 2015. In 2019, he was appointed Vice President for Bean Creative Agency, a Talent and Digital marketing agency based in Lagos.
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“As one of the key pioneers of what is now known as the Afrobeat music, Chocolate City Music and its partners are poised to re- create a shift in how the music business is carried on for the mutual benefit and profit of both the artists and the labels– We believe Ugwu is the right person to take the company to the next logical iteration,” said Audu Maikori, Cofounder, Chocolate City.
According to Maikori, Chocolate City Music is one of the continent’s longest- standing and most successful labels, stating that the announcement is another step forward in the company’s celebrated and widely-acclaimed journey.
Paul Okeugo, Co-founder, Chocolate City, said the company has set the standard in the last 15 years on what is achievable both artistically and businesswise in the country. “We have full confidence Mr Ugwu will keep the tradition going,” he stated.
“Abuchi knows the music industry inside and out and I’m excited to see the amazing things he’s going to do,” said Jude ‘MI’ Abaga, rapper and director, Chocolate City.
According to Abaga, Ugwu brings his wealth of experience, business acumen and a laser-sharp vision for where the company should head next.
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