CHI Limited rewards consumers

With the consumer at the heart of its operations, Chi Limited, Nigeria’s market leader in fruit juices and Beverages, has leveraged on this understanding by regularly connecting with consumers through various initiatives in the digital social networking space.

Active across all the leading social media platforms like Facebook, Twitter and Instagram, CHI Limited recently concluded a series of social media contest such as ‘My 100% Achievement Contest’ and ‘Tea Side of Life Promo’ for Chivita 100% fruit juice and Chi Ice Tea respectively.

Other promos included Hollandia Yoghurt’s ‘Colours of Goodness Contest’, Chi Happy Hour ‘Burst of Refreshment Dance Contest’, Chi Exotic ‘My Exotic Weekend Promo’ and Chivita Active ‘Vegetable fruit Mix Promo’.

One way for any brand to survive in today’s ever-changing marketplace is to provide real-time, personalized experiences that reach consumers just as they need them. This is because most consumers, in an era of mobile technologies, are now always connected and are able to find information within seconds. This has put them in control of their own experiences making them more powerful than ever.

The company achieves this by constantly activating all important consumer touch points in exciting and fun ways that also rewards the consumer.

In what was a very creative and effective social media engagements, the highly successful promotions generated huge interest and tremendous participation. The number and quality of entries from consumers for the promos also ensured that it remained very interactive and competitive.