Nigeria’s top marketing communication firm, Casers Group has expanded its business operations in to West African countries with the acquisition of Mawal Group, a leading marketing communication network in French West and Central Africa.
The acquisition has produced the first wholly owned media and marketing services network in West and Central Africa.
Enyi Odigbo, chairman and Chief executive officer of Casers Group explained to journalists that the “acquisition of Mawal demonstrates our commitment to prudently deploy resources that will deliver unassailable value to existing and prospective local and multinational clients.
The acquisition is coming at a time the continent with huge potentials is increasingly becoming alluring to international investors.
Odigbo who did not disclose the value of the acquisition said Casers is now positioned ever than before to provide solution to any multinational looking for world-class service delivery throughout West and Central Africa – to either launch or extend within the region.
“This strategic combination eliminates the need for businesses that require a regional marketing communication solution to seek partners on a country by country basis, which often results in disparate service levels, in terms of quality and resource deployment” Odigbo said.
The merger has developed out of the successful DDB led partnership of Casers Group, Mawal Group and Innova DDB in partnership with MTN, the largest mobile telecoms operator in the Middle East and Africa. DDB currently manages MTN in Nigeria, Ghana, Liberia, Cameroun and five other West African countries.
Daniel Obi
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