Carmudi, Nigeria’s fastest growing online car market place, says it has grown its share of the fast growing Nigerian market by as much as 60 percent in the past five months.
The company, which made its debut in Nigeria 12 months ago, celebrated its one year anniversary recently with the relaunch of its website to give their visitors easier shopping experience.
At a press conference to announce the relaunch of the website in Lagos, recently, Christian Keller, Carmudi Nigeria’s managing director, told BusinessDay in an exclusive interview that they had had a successful business in Nigeria in the past 12 months.
He explained that they were relaunching their website because “we want to make the site as easy and interactive as possible so that anybody can visit the site and interact as if he were in a car shop by the roadside.
We also want to add some features and the Carmudi Journal so that anybody who wants to know about car use and maintenance can visit the site and get information.”
The Carmudi site, he said, is a big one hosting over 43,000 vehicles online in Nigeria and 230,000 globally, adding that the company has made online car shopping very simple and fast.
Highlighting the features of the relaunched version of the website, Keller said the website added a new compare feature, likened to the ‘shopping basket’ concept, which allows users to effectively view and compare two or more cars.
“As you click on the ‘park and compare’ option below your shortlisted car, your car is automatically saved in ‘My Garage’. The new feature would show your findings with car specs such as make, model, transmission, engine type, fuel, etc. on a single page giving you a bird’s eye view before you toss your choices,” he said.
Now, shoppers can have a highly personalized experience which allows car buyers to choose their wheels based on not just the conventional choices of price, mileage, colour or brand type, but also lifestyle in just three easy steps.
“The idea is to make the users feel as if they were interacting with a salesman who shows them around as per their specific needs and desires.”
Stefan Haubold, global managing director of Carmudi, said “save the fact that there is no constant pestering to make the purchase instantly. You can relax in your living room as you cruise through different car showrooms virtually on Carmudi.”
“The sharing option is also one of my favorite as it allows you share your searches and also allows your friends comment on your potential purchase”, Keller said, adding, “we are dedicated to ensuring that users have a great Carmudi experience. With the new website, I can say we have been able to do that as users now enjoy an easier and faster experience.”
The online platform operates under a high level of transparency through professional photos, updated listings, detailed descriptions, reports and rankings for 100 percent of its vehicles in each market.
At the same time, vehicle dealers get a trusted online presence through a personalized webpage.
CHUKA UROKO
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