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Cadbury Nigeria PLC deepens youth development initiative in Nigeria

…Rewards Bourn Factor Winners

Manufacturer of Cocoa based Beverages, Confectionery and Food Products. Cadbury Nigeria Plc, has restated its commitment to support the Federal Government in youth development in Nigeria.

Cadbury a leading brand in manufacturing of fast moving consumer goods (FMCG) says it holds in high esteem, efforts by the federal government to ensure youth development in Nigeria.

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Oyeyimika Adeboye, Managing Director, Cadbury Nigeria says as a business, the company is not only concerned about making money from our communities, but are also supporting people in the communities to grow and develop as a people.

Adeboye speaking at the unveiling of the winners of its maiden Bourn Factor Talent Hunt Competition in Lagos opines that the idea of Bourn Factor was generated while we were thinking about how we can pay back those who are buying our products, and mainly for our younger children.

Mona School from Sapele, Delta State, won the grand prize of N3 million. Difference Academy from Ile Ife, Osun State, won N2 million for coming second, while Faith Heritage Gold Schools from Abeokuta, Ogun State, got N1 million as the third-place winner.

Speaking on behalf of the winners, Ejiro Akinyomi, Head of Administration at Mona School, said the schools are happy to be associated with Bourn Factor because the competition afforded them an opportunity really dig deep to discover the talents in their wards.

“When our parent representative told us about the Bourn Factor competition, the school management considered the proposal and decided to give it a trial,” Akinyomi said. “We produced branded T-shirts for the children for the competition. Although some of our parents were skeptical about the process, we eventually engaged with the children to convince their parents. Today, we are the first prize winner and we are very glad.”

In her remarks, Ifeoma Chuks-adizue, Senior Category Manager, Cocoa Beverage, West Africa, said the brand appreciates the cooperation of the management of the participating schools, particularly for giving the children the time required to complete the process of the competition.

“The most important purpose of this competition is not only to showcase talents, but also to consolidate and build sustainable communities across Nigeria. For instance, we encouraged the winners to adopt orphanages within their area, where they could also give back to children in those orphanages and make them happy. Truly, we can learn a lot from these kids because their ideas were fantastic,” ChuksAdizue said.

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