• Sunday, September 24, 2023
businessday logo


Bluetti, global energy firm, expands to Nigerian market

Bluetti, global energy firm, expands to Nigerian market

Bluetti, a global energy storage firm has announced its presence in the Nigerian renewable energy market with the launch of varying alternative power solutions.

This is coming in the face of soaring domestic demands for power and an urgent need to address the energy deficit in the country.

According to the World Bank, Nigeria has the largest energy access deficit in the world, with about 85 million persons lacking access to grid electricity.

The company said that its entrant in the Nigerian market officially registered in presence in Africa, adding that it is kicking off with an online store.

Addressing the press in Lagos, James Ray, marketing director of Bluetti, stated that the organisation observed a huge energy gap in Nigeria, a situation he said was hindering development across the board.

He maintained that the company’s range of products including Bluetti EP600&B500, AC500&B300S, EB55, AC200MAX and EP500Pro, amongst others, were designed to improve life experiences and enhance business processes such that Nigerians will no longer need to rely exclusively on the grid.

Read also: Oil subsidy removal: Refinery investor urges support for FG, sees future benefits

He said, “With more than 350 patents, we have demonstrated our commitment to innovation and excellence. Our latest models have recently won the Red Dot Award, which is recognised globally as a mark of creativity and quality design. Our power stations adopt Lithium Iron Phosphate (LiFePO4) battery cells to ensure a safe operation and a longer lifespan of 7-15 years compared to traditional Lithium-ion batteries.”

Ray further affirmed that the company, which boasts a global presence in about 70 countries, was dedicated to providing sustainable and reliable power solutions for households, businesses, and off-grid communities worldwide.

He said, “I once paid a visit to Nigeria where I discovered that most students use their parents’ phone or flashlight to read when the night falls, and by the time they are done, the battery has run out.

These ones usually try their best to get everything done in the daytime since they have to live in the dark after sunset.

“Entering the Nigerian market marks a significant milestone for us. Our mission is to provide clean and independent energy for all human beings. We’ll continue to work on more reliable power solutions through technological innovations to empower every family in this country.”