Airtel Nigeria has kicked off the fourth edition of the annual Red Hot Pomo designed to delight and reward loyal customers on the network.

The mobile network announced the promo at a launch recently. According to Airtel, the fourth edition was repackaged to thrill as many customers as possible with exciting prizes up for grabs. The edition will also see over 360,000 customers win different prizes, making it the biggest since it the first launch in 2012.

Prizes to be won include N200 million cash prize, a weekly grand prize of N10,000,000 each for eight select winners, and 60 customers will also win N1,000,000 each daily. Additionally, 600 customers will receive N100,000 daily. Over the 60 day period, 6,000 participants will also emerge as N500 airtime winners bringing the total number of winners in this year’s Red Hot promo to over 360,000.

Ahmad Mokhles, chief commercial officer of Airtel said “The Red Hot Promo is designed to reward customer’s loyalty and patronage. It is Airtel’s unique way of showing appreciation to telecoms consumers, recognizing and rewarding them for their continuing commitment to the Airtel brand.”

Customers can participate in the promo by recharging their lines, buy voice data or data bundle or take the deal of the day by dialling *340# to enter into the daily draw. Participants earn points based on the value of recharge or bundle they buy. Multiple recharges can earn customers more points, which in turn will increase their chances of being selected in the draws.

Another way to earn extra points to increase the chances of winning is by taking the deal of the day. Points across, Airtel said, represent the number of entries a subscriber has in the promo and the more points a customer has accumulated, the higher the chances of winning.

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